Choco Del Mar
Services: Brand Strategy & Identity, Copywriting, Website, Packaging
Vibe: Iconic, adventurous, playful
Industry: Food & Beverage
As a delicious passion project evolved into a larger operation, founder Kumar A., recognized the need to evolve the Choco Del Mar brand.
Why now? With upcoming chocolate competitions on the horizon and a need to distinguish his small-batch artisanal chocolates in a crowded market, Kumar enlisted Galena Creative for a brand refresh, packaging update, and website redesign.
While Kumar's chocolate has always spoken for itself, this rebrand marks the beginning of the next chapter.
HAVE YOU MET CLEO?
We crafted a custom mascot, "Cleo Otter," to replace Choco Del Mar’s previous surfing chocolate bar. Cleo Otter blends sophistication with playful charm, perfectly capturing the brand’s adventurous spirit. This fresh, one-of-a-kind identity adds a touch of fun and excitement, making the brand stand out and delighting customers.
RAVE REVIEWS
“A huge thank you to the incredible team at Galena Creative! They kept me engaged at every step of the process, making the development of my branding truly enjoyable. Together, we brought an adorable mascot, Cleo Otter, to life—right down to brainstorming the perfect name. Their attention to detail is unmatched. I highly recommend Galena Creative for any of your creative needs. With Cleo Otter leading the way, I know my company is ready to make a big splash!”
MAKING A SPLASH
The Choco Del Mar branding was designed to be flexible and fun for any application! The adventurous spirit of the brand seamlessly translates to packaging, swag, social, and storefronts.
No matter where Choco Del Mar pops up, Cleo Otter always brings a fresh, playful vibe that makes the brand stand out.